Let’s start by defining a niche market, as a niche market is a marketing term used to refer to a portion of a market segment in which individuals have homogeneous characteristics and needs and the latter are not fully covered by overall market supply. Consider the following example: A niche would be “how to raise domestic dogs” which is defined as well said a portion of one segment but still it remains vague and general so you should segment, ie it even more specific for example: ‘As to breed St. Bernard dogs. ‘As to breed St. Bernard dogs to help disabled people. ‘As to breed St. Bernard dogs for people living in the countryside. This way when the niche segment, this allows us to target a certain group of people, in the interests of the same, because, if your intention is to sell everyone? …
That is something impossible and difficult. Once you’ve segmented your niche and you know what you’re going to direct public comes the part in my opinion, most important: Be sure of your choice, the niche you choose must apasionarte therefore you need to spend what you do. Worry about mastering the subject, perhaps you will not start perfectly, but with the passage of time to get performarte in it, so much so that you yourself be surprised. Emphasize the importance of this stage as it depends on the success you get in the future. In my case, for example, would never have chosen to sell books or kitchen products, and I do not like, not far from my passion I have knowledge in this regard, but on the contrary, I like it and I’m passionate about good food! When you reach the third stage, you have to ask who to sell? and what to do to get to the public? Returning to the example of St. Bernard dogs Parenting for people living in the countryside, in this case the potential customers would be people living on the outskirts of the city. Therefore in order to reach that audience would have to make a market survey to determine for example what percentage of people engaged in agriculture or related activities outside the city or in certain locations.