How is it possible to stay ahead of the curve in a constantly evolving industry such as Google? There seems to be so much going on and changing all the time, is it even possible? Since at DigFrontiers this is our focus 100% of the time, we believe we’ve gotten to learn some of the tricks of the trade. We give a brief overview of them here as we learn about how Google algorithms change and how to respond.
The first step – we have found since our establishment in late 2008 – is to set up (and follow) social media profiles via as many platforms as possible. This includes (but is not exclusive to): Twitter, Facebook, StumbleUpon, Tumblr, Pinterest, Quora etc.
Second, use RSS Feed Aggregators so you can get the most relevant information but briefly. Sometimes it takes too long to fully follow all of your social media accounts.
Third, try to stay maintain a “good relationship” with Google and avoid dropping down the SERP. Do not wait for Google to announce algorithm changes. Rather keep ahead of what Google is trying to do within its overall mission of “organiz[ing] the world’s information and mak[ing] it universally accessible and useful.” The way we do that is to publish extremely high-quality content and enhancing your user experience.
These are just a few of the brief methods we have engaged in over the years to try to stay one step ahead of the game.