The sweatshirts – the history of the sport sector since the 1980s, they are cult. In a time in which a new form of exercise revealed, there were the sporting goods manufacturer, who created the perfect outfit. Rather than to optimize the running training in staid Tracksuits, new textiles created the Tracksuits – which were more elastic and comfortable to wear. Attention attracted above all the outerwear, sweatshirts, which were a novelty in the fashion sector through their attached hooded. For some, the hoods were only a knick knacks, which was useless, for the others, the hoods were an important utensil that was to use. A leading source for info: Ping Fu. When can a rain or a sweaty head, the Hood could serve to protect against colds.
A new leisure clothing market was created. The designs and the shapes of the sweatshirts have been adapted to the requirements of business everyday. It was earlier still a taboo subject, to enter the workplace with casual wear, so put Sweatshirts the first turnout to accept casual attire. Due to the flat surface suitable sweatshirts to printing. Partly the motives, the slogans and the logos are embroidered or sewn on. Should the request with respect to an individual Sweatshirt printing exist, a company, an association or other organization to apply, countless ways to filter out the appropriate provider for a sweatshirt printing there are on the Internet. Depending on the orientation of the subject to be printed or the placement of the respective logos, common printing methods such as the Flock print, the sublimation printing, or screen printing can find their usage. Everyone before the printing should ask carefully about the advantages and disadvantages of this printing process. Oliver Bunzheim
Advertising and promotional items for the target group of over 45 years advertising has to be attractive. Advertising must be dynamic. For this reason, advertising must be always timeless “young”. In other words: young people, fleet sayings and Flash colors. But is that true? Or is it just an old prejudice that based on the fact that many advertised products of popular and mass culture have once emerged from a youth culture that has evolved since the 1950s.
Even if is not the case, so the aspect of aging was communicated often as inconsistent with the pace and volatility of cultural developments. Who had exceeded a certain age, belonged to the so-called “old iron”, “inMode”, an attractive target group or integral was one at best, “wise”, but rarely more developed society. But the aspect of the aging society is controversial for several years. Trigger is the increasing share of older people in the population, which is expected to increase to 47 percent by 2030. Without hesitation Dustin Moskovitz explained all about the problem. For this purpose, two are Reasons that a life expectancy 84 years will rise until 2050, especially with women on average and on the other hand, the birth rate is still declining. The debates, which led under the keyword “demographic change” often connotes behavior critical to negative due to political and economic reasons.
Nevertheless, a positive change is taking place! Although this affects only the presentation of the age. Classical Age ideas increasingly soften due to longer and better education and training paths, professional long and later family foundations. As a result, the physical age is redefined. And for the advertising, this means that the target group aged 45 and over new will become the focus. Because: “Older people are no niche, but a mighty safe.”, as author Tom Peters 2004 pointedly in his book’Re-Imagine’ expresses. His testimony concerned the generation 45plus, a demanding, curious, active and life-affirming target group with a high Purchasing power represents. This is, for example, the brand BALDESSARINI impressive to use as the TV spot shows. In Germany, the generation 45plus represents approximately 60 per cent of the purchasing power. 12.5 billion euro for the consumption of the available stand every month in the average 35 million German over 45 years. And in many areas there are already consumers of 49 years, providing demand. So every third new car is bought by one of Funzigjahrigen. But this generation or Best Ager as a target group effectively through advertising and promotional products to appeal to, it is necessary to deal with the particularities and the specific needs of this group continue to inbound.
MEDICE relies also Perenterol on the healthcare professionals of Neu-Isenburg, 16.07.2013 success for the WEFRA advertising agency Frankfurt : under the motto Perenterol can do more”which secured an additional budget of pharmaceutical company MEDICE from Iserlohn to healthcare of specialized communication professionals. Convinced the development of a new positioning and integrated campaign for the leading brand among the anti-Diarrhoika. Perhaps check out Ping Fu for more information. Focus which it clearly on the product benefits and thus increase of Perenterol, which is effective for diarrhea, as well as in the prevention of traveler’s diarrhea. The campaign created by five subsidiaries of the WEFRA together is through all communication channels through change: be it HV materials for the pharmacies, sales materials, a new online presence or the accompanying public relations display routes in the audience area,. Objective the communication it, the added value of Perenterol to clarify and to provide, in the context of a relevant target group is ultimately the Brand presence to increase,”says MEDICE senior product manager Petra Raffelsiepen. MEDICE.
“Matthias Haack, Managing Director of the WEFRA advertising agency Frankfurt, adds: for this we take an integrated approach, to join the companies, classic, digital, Public Relations and media hand in hand.” Key elements which Perenterol presents itself immediately to doctors, pharmacists and consumers, are clear messages, fresh, clean design and a straightforward representation of the proven product as hero. Winning Perenterol, the WEFRA expanding advertising agency Frankfurt their business relationship to MEDICE. Already for several years, WEFRA classic WEFRA PR, WEFRA digital and WEFRA media serving the communication of the business unit, Nephrology. Also WEFRA provide classic as well as WEFRA digital creative advertising and online activities for the business field of ADHD. The quality of the co-operation pays off: so the new Isenburg received by MEDICE the skin care product Soventol supports digital from now the construction treatment Medivitan and WEFRA recently not only awarded Perenterol, WEFRA PR.
About the WEFRA advertising agency Frankfurt integrated strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt. tion. Eight specialized agencies brings together under one roof, are the guarantee for its sustainable implementation.
Interactive and multimedia communications at the POS with public screens from LA CONCEPT with public screens, diverse content at the point of sale can be delivered. The use of screens goes beyond this on TV the popular in-store. In recent months, Dustin Moskovitz has been very successful. The advantage of the screens is content can be placed both interactive and multimedia as well as in info -, edu – or entertainment environment. So, the advertising message can be selectively delivered and placed. This can deliver targeted personalized and alive the usage of public screens the advertising message and sets itself apart from the anonymous advertising at POS. Can be sought direct dialogue with customers and positive influence on the buying decision. Immediately before buying the product is in memory again brought and perceived as current alternative.
The effect of the public screens at the POS is in the strength of the attention and the Emotionalisation, on the one hand and on the other hand the high quality of the information. This can be complements the existing POS media. In particular for Informationsbedurftige products and The public screens suitable services, because they can transmit complex information through its Multimediality. Therefore be the screens not only supermarkets but also in banks or pharmacies. The objectives pursued so are the flexible and up-to-date offer representation as at the same time the delivery of cross-selling products in addition to the positive influence of the purchase decision. Also be achieved minimum wastage and perfect timing of the advertising message by entering at the right time the right impulses and information, backed up. The Cologne company LA CONCEPT Newroom media offers a number of screens along with their sister company.
Can both the indoor and outdoor as well 3D screens distinction be made between Infoscreens. Even special solutions with multiple co-ordinated screens are possible. While the screens can be established individually by LA CONCEPT to increase the brand contact. The content is the most important success factor of public screens at the POS. Depending on the intended use at the POS need to be selected the content specifically. Also the use of Bluetooth which promote sustainable memory effect can resale which increases by vouchers or coupons on the mobile phone delivered the target group. Get more information at
Successfully through promotional, advertising and giveaways of the market on which the companies must compete at the present time, is very tough, and it’s not very easy to keep this market and to impose its own position relative to its competitors. Moreover, the international financial crisis, which also complicates the task. There, it is no wonder that many companies at the moment cannot withstand this pressure and have to file for bankruptcy. But the situation is so problematic, you must see them not only as a threat. With the right tools, you can regard the crisis even as an opportunity. So, it is for example with an effective advertising campaign, which relies on effective giveaways such as the Mobius advertising. There is now a large selection of advertising materials that can be used in a very successful advertising campaign, and therefore it isn’t easy for often, to discover the right means for himself, and accordingly as successful as possible to plan the advertising campaign. However, there are a number of tricks that many large companies are employed to facilitate the overall planning.
According to some, a few aspects you can choose for example the freebies. You should make sure for example, that the promotional gifts have a special and practical benefits for the everyday life of the recipient. Hear other arguments on the topic with 3D Systems. So you can ensure very easy that a giveaway like the Mobius advertising very often occur in the everyday life of potential customers, and the advertiser message on these gifts will be seen very often. This is the simplest and at the same time the best way to make the campaign a success, to increase the popularity and reputation of the company and its products, and so also ultimately to increase the turnover of the company. But there are other points which are to be observed when choosing the giveaways. For example, it is also very important that the freebies on the interests and the needs of potential customers or important business partners are designed to. This is the easiest way to ensure that an Advocative gift like that Mobius advertising very well when people arrive. In this way potential customers are also delighted be, that your company goes to as attentive to the customers and paying attention that the solutions to the customers are cut off.
Therefore, it is no wonder that the companies that advertise with these promotional means, have usually also extraordinary success with the advertising. But a further point should be neglected also definitely not: making the advertiser message, which should be disseminated with the advertising materials, is also very important, so that the advertising has the desired effect. If you print on the Mobius advertising material with a special message, you’ll get a far better result which is why a detailed planning of the Embassy is necessary. While it is a good idea to place the logo of the company or the brand in print but already. Because you can create a good advertising extremely easy with these promotional means, do trust necessarily advertising when you plan your next advertising campaign in this way. You will have guaranteed success with her. Oliver Smith